제1부 만화산업 총론 제1장 2019년 만화산업 동향 ·······························14 제1절 국내외 산업 환경 변화 ···································14 제2절 노동 환경 ······················································29 제3절 기술 환경 ······················································38 제4절 계약과 저작권법 ············································45 제2장 2019년 만화산업 주요 이슈 ·······················51 제1절 웹툰의 세계관과 슈퍼 IP ·······························51 제2절 만화의 다양성 ················································58 제2부 만화 이용 행태 제1장 만화 이용자 실태조사 개요 ························68 제1절 조사 목적 ······················································68 제2절 조사 체계 ······················································69 제2장 만화 이용자 실태조사 결과 ························76 제1절 만화 이용 현황 ··············································76 제2절 디지털만화 이용 실태 ····································83 제3절 종이만화 이용 실태 ·····································108 제4절 만화 관련 인식 ············································127 제5절 코로나19 유행 이후 만화 콘텐츠 이용 ·········141 제6절 만화 콘텐츠 소비 가능 수준 ························149 제3부 해외 만화산업 제1장 미국 ························································152 제1절 시장 현황 ····················································152 제2절 시장 특성 ····················································154 제3절 주요 이슈 ····················································165 제4절 소결 ····························································173 제2장 중국 ························································174 제1절 시장 현황 ····················································174 제2절 시장 특성 ····················································176 제3절 주요 이슈 ····················································184 제4절 소결 ····························································197 제3장 일본 ························································199 제1절 시장 현황 ····················································199 제2절 시장 특성 ····················································201 제3절 주요 이슈 ····················································209 제4절 소결 ····························································217 제4장 태국 ························································218 제1절 시장 현황 ····················································218 제2절 시장 특성 ····················································220 제3절 주요 이슈 ····················································227 제4절 소결 ····························································232 제5장 러시아 ·····················································233 제1절 시장 현황 ····················································233 제2절 시장 특성 ····················································235 제3절 주요 이슈 ····················································240 제4절 소결 ····························································246 제4부 부록 제1절 제작 역량 강화 ············································250 제2절 유통 지원 ····················································262 제3절 전망 ····························································274