◎ contents 1. Introducing entrepreneurship 1) What is an entrepreneur? 2) The "Artists" of the economy 3) A successful wvnture satisfies a consumer need 4) Economic systems 5) Supply and demand 2. Foundations of entrepreneurship 6) Characteristics of the successful entrepreneur 7) Positive mental attitude 8) Negotiation 9) Keeping good records 10) Reading for success 3. Exploring profit 11) The wall stress journal 12) Costs 13) The income statement 14) Break-even analysis 15) Return on investment 16) Stocks 17) Cost / benefit analysis