◎ contents 1. Business communication 1) business communication 2) using the phone 3) selling 4) the sales call 5) marketing 6) adventising and publicity 7) market research 2. Types of enterprise 1) inventions: developing and protectiong them 2) the four kinds of business 3) the production / distribution chain 4) opportunity recognition 5) selectiong your business 6) sole proprietorships and partnerships 7) corporations : limiting liability 3. Financing 1) future and present value of money 2) bonds 3) financing strategy : borrow or sell? 4) the balance sheet 5) other people's money 6) venture capital