"A well-written account of an often overlooked technique. The writing style is direct and simple and he text would be understood by interested undergraduates through to postgraduates and researchers. . . . The book is well-organized and easy to follow. . . . A clear primer for Q methodology."

--The Statistician

"McKeown and Thomas do a fine job of dispelling the confusion surrounding the method. . . . A well-written introduction to a poorly understood research tool. It should be read by anyone interested in idiographic research or in the analysis of the meanings consumers assign to marketing stimuli."

--Journal of Marketing Research

"There is now available an introduction to Q method which can be recommended to social science students. The Series co-editor's ''introduction'' is itself astonishingly welcome: it is a grasp of essentials, put in a few sentences, that is a joy to acknowledge. There is indeed now a ''systematic and vigorously quantitative means for examining human subjectivity."

--Operant Subjectivity: The Q Methodology Newsletter

Commonly known as the "Q-sorting technique", Q Methodology combines a distinctive set of psychometric and operational principles with specialized statistical applications of correlational and factor-analytical techniques. This process provides researchers with a systematic and rigorously quantitative means for examining human subjectivity.

CONTENTS 1. Intoductory Overview 2. Q-Samples, Q-Sorting, and Conditions of Instruction 3. Person Samples and the Single Case 4. Statistical Analysis 5. Research Applications 6. Key Works in Q Methodology